TL;DR
Sun Peaks continues their evolution journey with the introduction of a new visual identity. This update will see them kick off the 22/23 season with a fresh new look across not only the resort but all advertising, websites and mobile apps.
This morning we opened Instagram to see that Sun Peaks has launched their new visual identity which includes a new logo and new font which feels a lot more 2022.These changes are part of the ongoing Sun Peaks evolution where they strive to consistently deliver innovation and change as their journey and story continues.Check out all the details below from Sun Peaks A NEW CHAPTER FOR A STORIED DESTINATIONAs we look forward to the upcoming winter season at Sun Peaks, we are excited to share our updated visual identity with our community of passionate skiers and riders. REFRESHING AN ICON(IC) RESORTWe are continually inspired by all the wonderful stories we hear about Sun Peaks as a resort and community. It was time to elevate our visual identity to match these experiences.
At its core, we wanted our refreshed icon to reflect the dynamic and fun experience we hope all our guests share. Throughout the creative process, we kept key themes in mind:Modernize: Focus on clean lines and added dimensionSimplify: We are not just a resort but a mountain experienceInclusion: Stay true to our roots and original icon
Our new icon builds on 30 years of tradition, refining our original identity in a way that will create a more prominent presence in the marketplace. Our new visual identity will continue to focus on promoting what makes us a great place to visit, live, work, and play.
About the author
Michael Fulton
Melbourne-based skier and snowboarder with 50+ resorts across 5 continents. Specialises in Australian resorts and international resort comparisons.
