TL;DR
New Zealand's largest ski resort, Cardrona Alpine Resort, has signed a collaboration agreement with China's Chongli District Ice and Snow Association, aiming to enhance ski tourism and winter sports participation worldwide.
Global Ski Tourism Gets a Boost as Cardrona and Chongli Join Forces
The world of ski tourism is set for a major shake-up as New Zealand's largest ski resort, Cardrona Alpine Resort, joins hands with China's premier ski region. The Queenstown-based RealNZ, owner of Cardrona, has inked a memorandum of understanding (MOU) with the Chongli District Ice and Snow Association, signalling a new era of international cooperation in the snow sports industry.
This groundbreaking partnership aims to foster collaboration across various aspects of the ski industry. The agreement covers talent identification, product development, marketing strategies, industry training, and policy alignment. Both parties are committed to working together to increase participation in snow and ice sports globally.
The Chongli region, located a 90-minute train ride from Beijing, is a powerhouse in China's ski scene. Home to seven ski resorts and having hosted events during the 2022 Winter Olympics, Chongli has established itself as a top Asian ski destination. Its reliable snow conditions, thanks to cold weather and ample snow-making capabilities, make it a favourite among skiers and riders.Cardrona Alpine Resort, which expanded in 2025 to become New Zealand's largest ski area, is no stranger to international recognition. The resort regularly hosts International Ski and Snowboard Federation (FIS) events, cementing its status as a world-class ski destination.
