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Global Skier Visits Hit Record 399 Million in 2024-25 - Here's Who's Leading
The 2024-25 ski season set a new global record with 399 million skier visits worldwide - more people on snow than ever before. Nine countries account for nearly 80% of that total, with the US, France, and Austria holding the top three spots. Japan posted the biggest jump of any major market, driven largely by Australian and North American visitors chasing powder.
Michael Fulton
Chairlift Rollback Sends Skiers Jumping at Chinese Ski Resort
Video circulating online shows a chairlift at the Gongchangling Hot Spring and Ski Resort in Liaoning, China, suddenly reversing direction and running rapidly downhill, forcing riders to jump from their seats. Resort staff say no injuries were reported following the incident.
Michael Fulton
Ikon Pass Expands Asia Offering: Analysing the Implications
Ikon Pass adds 9 new Asian destinations for 2025-26, significantly increasing its presence in Japan, China and South Korea. But what does this expansion really mean for pass holders and the wider ski industry?
Michael Fulton
Global Ski Industry Rankings: Nine Countries Control 366 Million Annual Visits
The latest international ski tourism data reveals stark industry concentration, with just nine countries dominating global skiing. The USA leads with 60.5 million visits, whilst China shows explosive growth and traditional Alpine destinations face different challenges from climate change to currency strength.
Michael Fulton
Changbai Mountain Resort: China's Growing Winter Sports Hub
Changbai Mountain Wanda International Resort in China's Jilin Province is rapidly developing into a major winter sports destination, offering extensive ski trails, year-round attractions, and high-end accommodations.
Michael Fulton
Global Ski Industry Shows Resilience in Post-Pandemic Season
The 2023/24 ski season demonstrated the industry's recovery with over 366 million skier visits worldwide, marking the third consecutive year of robust performance according to the latest International Report on Snow & Mountain Tourism.
Michael Fulton
Cardrona Alpine Resort Partners with Chinese Ski Region to Boost Global Snow Sports
New Zealand's largest ski resort, Cardrona Alpine Resort, has signed a collaboration agreement with China's Chongli District Ice and Snow Association, aiming to enhance ski tourism and winter sports participation worldwide.
Michael Fulton
Latest News
More from the SnowStash desk
Saalbach Hinterglemm Resort Review: 270 km of Piste, 70 Lifts and a Three-Resort Pass
Four connected areas, 70 lifts and a World Championship course, yet Saalbach Hinterglemm still runs like a family holiday. Two days on snow and a Worlds Super-G later, here is who it suits, what the Ski ALPIN CARD covers and why Epic Pass holders should pay attention. Big on blues, light on steeps.
30 Sept 2026
Sölden Plans Four-Race World Cup Opener on the Rettenbach Glacier from 2027
Sölden's World Cup opener has been two giant slaloms on the Rettenbach glacier for as long as most fans can remember. From 2027/28 it could be four. Director Jack Falkner wants to add two Super-Gs, backed by a nod from Vincent Kriechmayr, and turn the opening into a full week where the ski world gathers in the Ötztal. FIS and the ÖSV are yet to sign off. This year, it's still just the two GS races on 24 and 25 October.
29 Sept 2026
Hokkaido Ski Resort Opening Dates 2026/27: Sapporo Kokusai Leads Off on 20 November
Hokkaido's lift season now has dates. Sapporo Kokusai opens first on 20 November, Niseko United, Kiroro, Rusutsu and Furano follow on 28 November, and Kamui closes the list on 12 December. Everything hinges on snow, and with a strong El Niño in play, the JMA gives Hokkaido's Japan Sea side a 40% chance of below-normal snowfall. Honshu's Japan Sea coast looks shakier.
28 Sept 2026
Swiss Ski Resorts Post Second-Highest Winter Revenue on Record Despite a Warm Season
Switzerland logged 25.7 million ski days last winter, only 2.3% off the record, in a season that ranked sixth-warmest since records began. Revenue hit CHF 895.8 million, second only to 2024/25. Zermatt led on visits and takings, foreign guests hit a ten-year high, and 12 resorts never opened at all. Snowmaking, late storms and high altitude carried the numbers. Anything sitting at 1,000-1,200 m had a far rougher time.
26 Sept 2026
Aspen Snowmass Marks 80th Anniversary With $3.75 Throwback Lift Tickets
Aspen Snowmass turns 80 this December, and it's marking the milestone with $3.75 lift tickets on the anniversary itself - the original 1946 price. A discounted long weekend, $19.46 dining specials, lodging deals up to 46 percent off, and a season of anniversary programming round out the celebration across all four mountains.
17 Sept 2026
Doppelmayr Group Posts 9.1% Revenue Growth in 2025/26, Passing 1.3 Billion Euros
Doppelmayr closed its 2025/26 business year with revenue up 9.1 percent to 1.3 billion euros, driven by projects including the Big Sky Explorer Gondola, Deer Valley's Mayflower East Village Gondola, and the first TRI-Line installation at Hoch-Ybrig. Headcount grew too, with the ropeway manufacturer now employing almost 4,000 people worldwide.
16 Sept 2026
Hintertux Glacier Replaces 40-Year-Old Gondola to Tuxer Fernerhaus
Hintertux Glacier is retiring its 40-year-old gondola to the Tuxer Fernerhaus. The replacement carries 10 people per cabin instead of four, with seat heating and nearly 40 percent more hourly capacity. Doppelmayr's new line opens at the end of October 2026, right as the glacier's high-altitude terrain becomes accessible again for the new season.
16 Sept 2026
FIS Weighs Holding World Championships in Almost Every Winter, Starting 2032
The International Ski and Snowboard Federation is looking at a major shake-up to its title events calendar. From 2032, World Championships could run not just in odd-numbered years but in every non-Olympic winter too, effectively putting a global title event on the calendar almost every season. The FIS Council has approved the concept following a feasibility study, though an accelerated rollout as early as 2028 is also under consideration.
4 Sept 2026