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Why a Lift Ticket Costs $356 at Vail and €76 in Austria - And Almost Nobody Pays the American Price
A lift ticket at Vail hit $356 US this season. In Austria, a day at Kitzbühel still costs around €76. At Perisher, which Vail bought in 2015, the window rate has roughly doubled against inflation in a decade - while just across the Tasman, where Vail owns nothing, prices stayed put. Same sport, same snow, wildly different outcomes depending on who owns the lift. We went through the SEC filings, the court records and the pass math to work out why. Full breakdown below, video included.
Niseko Village Unveils 86-Cabin Gondola With Glass Floors and VIP Dining Cabins
Niseko Village has announced plans for the Morino Gondola - an 86-cabin lift set to open in December 2026, replacing the resort's ageing two-seat Mori-no chairlift that's been running since the 1980s. The new gondola includes four VIP cabins with dining tables and two glass-floor cabins for a full view of the terrain below. Capacity will double, and a second phase extending to the 970m summit is planned for December 2027. Niseko Village is on the Ikon Pass.
Asia's First Private Ski Resort is Opening in Japan - THE CLUB TOGARI
Japan is about to get its first private ski resort. THE CLUB TOGARI opens at Togari Onsen near Nozawa Onsen in December 2026, offering members-only access to a dedicated ski zone, a private clubhouse, and ski-in ski-out real estate. Initial memberships are priced at JPY 20,400,000 (around $128,000 USD), capped at 400 members. It's a significant departure from the affordable, accessible skiing Japan has long been known for.
Global Skier Visits Hit Record 399 Million in 2024-25 - Here's Who's Leading
The 2024-25 ski season set a new global record with 399 million skier visits worldwide - more people on snow than ever before. Nine countries account for nearly 80% of that total, with the US, France, and Austria holding the top three spots. Japan posted the biggest jump of any major market, driven largely by Australian and North American visitors chasing powder.
Canadian Freeskier Kai Smart Dies Following Avalanche in Japan
Kai Smart, a 23-year-old freeskier and filmmaker from Whistler, has died from injuries sustained in an avalanche burial in Japan. The son of two-time Canadian Olympian John Smart was repatriated to Vancouver before his death on March 23.
Four Injured in Rare Full-Depth Avalanche on Patrolled Terrain at Madarao Kogen
A full-depth avalanche on a marked powder run at Madarao Kogen injured four skiers and riders on February 28, raising questions about inbounds avalanche risk during warm weather conditions. The slide occurred despite morning inspections showing no warning signs.
Melbourne Skier Dies in Niseko Backcountry Incident
A 27-year-old Melbourne man has died while skiing unpatrolled backcountry terrain in Niseko, Japan. Michael "Micky" Hurst fell behind his group of seven skiers and was found unconscious on Monday afternoon. He died from a suspected heart attack after being transported to hospital. The incident marks the second fatal accident involving an Australian skier in Japan within days, following the death of Queensland's Brooke Day in a chairlift accident at Hakuba Valley.
Ikon Pass Expands Asia Offering: Analysing the Implications
Ikon Pass adds 9 new Asian destinations for 2025-26, significantly increasing its presence in Japan, China and South Korea. But what does this expansion really mean for pass holders and the wider ski industry?
Furano Ski Resort Review: Japan's Best Value Powder Experience in Hokkaido
An Australian skier's honest assessment of Furano Ski Resort in Hokkaido, Japan. Discover why this resort offers exceptional powder skiing at half the price of Australian mountains, with 28 runs across two zones, impressive terrain variety, and authentic Japanese mountain culture that delivers on Japan's legendary skiing reputation.
Global Ski Industry Rankings: Nine Countries Control 366 Million Annual Visits
The latest international ski tourism data reveals stark industry concentration, with just nine countries dominating global skiing. The USA leads with 60.5 million visits, whilst China shows explosive growth and traditional Alpine destinations face different challenges from climate change to currency strength.
Global Ski Tourism: Top 9 Countries by Annual Skier Visits
Explore the world's most popular ski destinations as we analyse the top nine countries by annual skier visits. From the United States to Sweden, discover how these nations shape the global ski industry and attract millions of visitors each year.
Gassan Ski Resort Opens 2025 Season with Record 950cm Snow Depth
Japan's summer-only Gassan ski resort has opened for the 2025 season with a record-breaking 950cm snow depth, offering skiers and riders a unique opportunity to hit the slopes well into July.
Myoko's $1.4 Billion Ski Resort Investment: Economic Growth and Community Impact
Singapore's Patience Capital Group plans a $1.4 billion investment in Myoko, Niigata Prefecture, aiming to transform it into a major international ski destination. The project promises economic benefits but raises questions about community integration.
Niseko's Record-Breaking 2024-25 Snow Season
Niseko United experienced an exceptional 2024-25 season with 1283cm of total snowfall. December saw the highest accumulation in 20 years, while February brought the season's heaviest 24-hour snowfall.
Record-Breaking Snowfall Buries Japan's Kagura Ski Resort Under 3 Metres in 3 Days
Kagura Ski Resort in Japan's Niigata prefecture experienced unprecedented snowfall, receiving three metres of snow in just three days. The extreme weather forced the resort and neighbouring areas to suspend operations, marking historical closures across the Yuzawa region.
Hakuba's Record-Breaking 2025 Season Hits 13-Year Snowfall High
Hakuba's Happo One ski resort has recorded its highest snowfall total in 13 years, surpassing the previous record of 619cm set in 2014-15. With more than six weeks of potential snowfall remaining, the 2024-25 season is shaping up to be historically significant for the Japanese resort.
Skiing in Japan vs USA: Which Country Offers Better Value in 2024?
From $50 lift tickets and consistent powder in Japan to vast terrain and high-speed lifts in America, we compare what matters: snow quality, terrain size, costs, and resort culture. After skiing both countries multiple times, we break down the key differences to help you decide between Japan's legendary powder or America's premium resorts.
Early Snowfall in Sapporo Signals Start of Japan's Ski Season
Sapporo, the capital of Hokkaido, experienced its first snowfall of the season on October 20, eight days earlier than average. This early snow has increased anticipation among skiers and riders, with Japanese ski resorts preparing for a promising winter. From Fujiyama Snow Resort Yeti's artificial snow preparations to the scheduled openings of major Hokkaido resorts, Japan's ski season is off to an encouraging start.
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More from the SnowStash desk
Spain Moves to Ban Smoking at Ski Resorts Under New Tobacco Law
Spain's government has approved a draft tobacco law that would ban smoking across a wide range of outdoor spaces, including sports venues - a category Spanish winter sports media expect to cover ski resorts, potentially extending to slopes and lifts themselves. The rules would also apply to e-cigarettes and vaping devices, even nicotine-free ones. The bill still has to clear the Spanish parliament before any ban, signage, or fines can take effect.
South Tyrol Approves New 16-Person Ciampinoi Gondola in Val Gardena
South Tyrol has approved a full rebuild of the Ciampinoi cable car in Selva di Val Gardena, replacing the current 12-person gondola with a 16-person cabin and a new mountain-station restaurant. Capacity is capped at 3,200 people an hour rather than the 3,600 the operator wanted, and 250,000 euros must go toward compensatory measures. No construction or opening date has been set, though the upgrade is partly aimed at clearing bottlenecks before the 2031 Alpine Ski World Championships.
Resort Spotlight: Hoshino Tomamu - Corporate Japan's Mountain Playground Revisited
Hoshino Tomamu is the ski resort equivalent of a conference hotel that happens to have excellent powder. Built for corporate retreats and package tourists, it offers genuine Hokkaido snow on surprisingly limited terrain - 29 runs spread across 585 vertical metres.
La Thuile's New Cable Car Replaces Two Ageing Chairlifts
La Thuile is spending 38.7 million US dollars on a new 10-person cable car linking Les Suches to Chaz Dura, replacing the La Combe and Chaz Dura chairlifts after nearly forty years of service. Built by Leitner, the new cable car runs 1,950 metres to a top station at 2,576 metres, carrying up to 3,000 people an hour with a six-minute ride. It also improves the connection to La Rosiere in France via the Petit-Saint-Bernard Pass, and is on track to open for the 2026/27 season.
The Remarkables Adds Scarpa Bowl to Its Inbounds Terrain
The Remarkables is adding new inbounds terrain for winter, bringing the Scarpa Bowl - known locally as the Toilet Bowl - into its lift-accessed network after years as backcountry-only ground. The roughly 500 metre run is reached by bootpacking from the top of the Sugar Bowl chairlift, with a shuttle picking skiers up from the road at the bottom. It's a smaller, faster addition than the resort's planned Doolans expansion, though the new terrain hasn't opened yet due to a lack of snow this season.
Ski Portillo Cut Off After Storm Dumps More Than 4.5 Metres of Snow
Ski Portillo remains isolated after an extended storm buried the Chilean resort under more than 4.5 metres of snow, with both ground and air access suspended since Tuesday while crews monitor avalanche hazards and worsening weather. Resort officials say further snowfall is expected in the coming days and haven't set a timeline for reopening the mountain road. Once access resumes, the scale of the snowpack could set up a strong season at one of the Southern Hemisphere's most historic ski resorts.
Resort Spotlight: Lotte Arai - Japan's Corporate Ski Anomaly With 22 Metres of Annual Snowfall
Lotte Arai receives 22 metres of annual snowfall - exceptional even by Japanese standards - but its corporate ownership model and limited terrain create an unusual cost-benefit equation. Here's what the numbers actually mean on the ground.
Resort Spotlight: Banff Sunshine Village - Nine Metres of Snow and a Season That Runs Until May
Banff Sunshine Village sits at 1,660m base and receives 9.27m of snow annually. Inside Banff National Park, it offers a six-month season and terrain split that skews heavily advanced - though the crowds and lift infrastructure tell their own story.