Aussie Olympian Scotty James Joins X-Games As Investor & Advisor

TL;DR

Snowboarder Scotty James, a two-time Olympic medalist and eight-time X Games medalist, has taken on a new role as an investor and brand advisor for the X Games. While he remains committed to competing in the X Games Aspen Men's Superpipe event, James will also collaborate with the organisation to enhance the competition's future and contribute to building the X Games business and partnerships. This move follows the acquisition of the X Games by MSP Sports Capital, with a focus on expanding digital live streaming of the event. James joins the ranks of former X Games athletes, like Tony Hawk, who have transitioned into business roles within the extreme sports organisation.