TL;DR
Vail Resorts, Inc. has announced its acquisition of Crans-Montana Mountain Resort in Switzerland, solidifying its presence in the heart of the Swiss Alps. With over 1,400 meters of skiable vertical terrain and 140 kilometres of trails, Crans-Montana is renowned as one of Europe's premier ski destinations, offering breathtaking views and hosting prestigious events. Vail Resorts plans to integrate the resort into its Epic Pass lineup for the 2024-25 season, providing added value for pass holders. The acquisition includes significant ownership stakes in key resort entities, reflecting Vail Resorts' commitment to the region's growth. With projected investments of CHF 30 million over the next five years, Vail Resorts aims to enhance the guest experience, expand snowmaking capabilities, and foster sustainable tourism, setting the stage for Crans-Montana's future success. The transaction is expected to close in the 2023-24 ski season, promising an exciting new chapter for this iconic Swiss destination.
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About the author
Michael Fulton
Melbourne-based skier and snowboarder with 50+ resorts across 5 continents. Specialises in Australian resorts and international resort comparisons.
