TL;DR
Crans-Montana is set to transform its summer tourism with a major focus on mountain biking, including new trails, gravel routes, and hosting the 2025 UCI Mountain Bike World Championships.
Crans-Montana Embraces Mountain Biking to Boost Year-Round Tourism
Crans-Montana, a well-known ski resort in Switzerland, is making a significant shift towards becoming a top destination for mountain biking. This move aims to diversify its appeal beyond the winter season and create a sustainable, year-round tourism model. With the 2025 UCI Mountain Bike World Championships approaching, the resort is using this opportunity to kickstart its new focus on cycling.
Crans-Montana has launched a visionary roadmap that aims to make cycling a key part of the destination's future.
The resort has expanded its mountain biking infrastructure considerably. It now boasts 139km of trails, including 49km of newly certified routes. These trails cater to various skill levels, from beginners to experts. Additionally, Crans-Montana is tapping into the growing trend of gravel cycling, offering routes that blend road and off-road riding.
To showcase its new cycling credentials, Crans-Montana will host the elite Olympic cross-country discipline of the UCI Mountain Bike World Championships from 10 to 14 September 2025. The event will feature a compact, forest-based course near the resort centre, including notable sections like the Rock Garden, Timber Garden, and Waterfall.
