TL;DR
Vail Resorts has shut down Crans-Montana's 2024-25 ski season on Easter Monday despite strong snow conditions, sparking a backlash from local businesses, ski schools, and residents. A Change.org petition gathered over 1,200 signatures calling for an extension, but the American operator stuck to its scheduled closing date. Other resorts in the same Swiss canton are staying open - some for weeks longer - adding fuel to growing frustration with Vail's management since acquiring the resort in 2024.
Vail Resorts has ended the season at Crans-Montana while the snow is still good and the Easter crowds were still coming - and the locals are furious.
The American resort operator closed Crans-Montana's lifts on Easter Monday, April 6, sticking to a pre-planned shutdown date despite excellent late-season conditions and vocal opposition from the local community. A Change.org petition calling for an extension gathered more than 1,200 signatures, but it didn't move the needle.
The backlash isn't just about one closing date. It's become a flashpoint for broader tensions between Vail Resorts and the Swiss community it now operates within.
The conditions didn't justify closing
Crans-Montana's terrain reaches up to the Plaine Morte glacier at nearly 3,000 metres, and the resort is well known for reliable spring skiing. This year, significant late-season snowfall left coverage in excellent shape - arguably some of the best conditions of the entire season, given the slow start most of the European Alps experienced through December.
Closing on Easter Monday, rather than extending even six days to April 12, meant missing out on the tail end of school holidays across multiple Swiss cantons and neighbouring countries. Easter is one of three critical holiday windows for European ski resorts, alongside Christmas and the February school breaks, and many local businesses were counting on it to salvage what had been a patchy season.
The contrast with other resorts in the same canton has made things worse. Belalp, on the German-speaking side of Valais, extended its season to capitalise on the same snowpack. Adelboden and Leukerbad are staying open until April 12. Verbier runs through to April 26. Crans-Montana, with glacier-height terrain and strong coverage, closed first.
From first tracks to last runs… what a season it’s been.
Local frustration runs deeper than the closing date
The petition didn't stop at the early shutdown. It listed a string of complaints about Vail Resorts' management since acquiring an 84 per cent majority stake in the resort's lift company in May 2024, along with a local ski school and 11 on-mountain restaurants.
Among the criticisms: slopes were often poorly prepared, the snowpark opened only weeks before the season ended, key lifts and beginner areas were unreliable, and overall service quality had dropped. The petition framed the early closure as part of a pattern rather than an isolated decision, stating that many in the community felt the American acquisition had weakened rather than elevated the resort's standards.
For anyone who's followed Vail Resorts' international expansion, this dynamic will sound familiar. The tension between a corporate operating model built around efficiency and forward planning and a local community that expects flexibility and responsiveness is not unique to Crans-Montana. It's played out at resorts across North America and is now surfacing in Europe.
Vail's side of the story
Resort General Manager Pete Petrovski - previously director of skier services at Keystone in Colorado - told Swiss broadcaster SRF/RTS that the closing date had been set as far back as June 2025. He pointed to scheduled lift maintenance, infrastructure upgrades, and preparation work for the 2027 FIS Alpine World Championships as reasons the date couldn't shift.
Petrovski also pushed back on the idea that post-Easter skiing represents significant revenue, saying visitation drops substantially after Easter Monday. "Not a lot of people are coming to ski after Easter," he said.
Vail Resorts' Communications Manager John Plack rejected the slope preparation complaints, saying the resort had actually improved grooming and widened popular runs this season, and that feedback from guests and the community had been positive.
Whether the local businesses, ski instructors, and residents who signed the petition share that assessment is another matter entirely.
What comes next for Crans-Montana
The lifts aren't reopening, and no amount of grumbling will change that. But the relationship between Vail Resorts and the Crans-Montana community clearly needs work.
There are reasons for cautious optimism. Vail has committed to investing $30 million into the resort over the coming years. A new eight-person gondola replacing the ageing four-person Aminona gondola is scheduled ahead of the 2026-27 season. And the 2027 FIS Alpine World Championships should deliver a meaningful economic boost to the region.
But investment in hardware doesn't automatically fix a trust deficit. The early closure - defensible on paper, tone-deaf in practice - has highlighted a gap between how Vail Resorts plans its operations and how the local community experiences them. For a resort that's about to host a major international event, getting that relationship right matters as much as the new gondola.
About the author
Michael Fulton
Melbourne-based skier and snowboarder with 50+ resorts across 5 continents. Specialises in Australian resorts and international resort comparisons.
