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Why a Lift Ticket Costs $356 at Vail and €76 in Austria - And Almost Nobody Pays the American Price
A lift ticket at Vail hit $356 US this season. In Austria, a day at Kitzbühel still costs around €76. At Perisher, which Vail bought in 2015, the window rate has roughly doubled against inflation in a decade - while just across the Tasman, where Vail owns nothing, prices stayed put. Same sport, same snow, wildly different outcomes depending on who owns the lift. We went through the SEC filings, the court records and the pass math to work out why. Full breakdown below, video included.
Vail Resorts Hires Defence Bankers as Billionaire Pushes to Buy Park City Mountain Resort
Vail Resorts has quietly engaged takeover-defence bankers to assess its vulnerabilities, as pressure builds from multiple directions - a rough winter, union tensions, and a persistent billionaire who wants to buy Park City Mountain Resort. Cloudflare CEO Matthew Prince has gone public with a $500 million offer and says activist investors are calling him. Vail's CEO isn't selling.
Vail Resorts Q3 Fiscal 2026: Bad Winter Out West Hits Revenue as Pass Sales Fall 10%
Vail Resorts has reported its Q3 fiscal 2026 results, and the numbers reflect what anyone skiing the Rockies this past winter already suspected - it was rough. Net income fell from $389.7M to $314.4M, visitation dropped 15%, and early pass sales for 2026/27 are down approximately 10%. The one bright spot? Epic Australia Pass sales are up 26% in units and 31% in revenue. Perisher, Falls Creek and Hotham head into the southern hemisphere season with real momentum behind them.
Vail Resorts Backs Down on New Hampshire Sales Tax After State Investigation
Vail Resorts has created tax-free pass options for New Hampshire residents after the state attorney general launched an investigation into sales tax charges in a state with no sales tax. The company now offers New Hampshire-only passes without tax, though its flagship Epic Pass products remain excluded from the arrangement.
Vail Resorts Reports 25% Drop in Rocky Mountain Skier Visits
Vail Resorts has disclosed a 25% decline in skier visits across its Rocky Mountain properties through April 2026, attributing the drop to historically poor snow conditions. The company's North American portfolio saw visits fall 15% overall, with several resorts closing weeks ahead of schedule.
Vail Resorts Closes Crans-Montana Early Despite Great Snow, Drawing Anger From Swiss Locals
Vail Resorts has shut down Crans-Montana's 2024-25 ski season on Easter Monday despite strong snow conditions, sparking a backlash from local businesses, ski schools, and residents. A Change.org petition gathered over 1,200 signatures calling for an extension, but the American operator stuck to its scheduled closing date. Other resorts in the same Swiss canton are staying open - some for weeks longer - adding fuel to growing frustration with Vail's management since acquiring the resort in 2024.
Vail Mountain Names Shaydar Edelmann as New COO After Beth Howard's 41-Year Career
Vail Mountain has announced a leadership change at the top, with Beth Howard retiring after 41 years and Shaydar Edelmann stepping in as the new Chief Operating Officer. Howard's career shaped much of what Vail Resorts looks like today - from signature dining to major lift upgrades. Edelmann arrives with 25 years in the snow sports industry, most recently running Heavenly Mountain Resort, and a CV that stretches across California and back to New Zealand.
Vail Resorts Reports Mixed Results for 2024-25 Ski Season
Vail Resorts has reported a decrease in skier visits but an increase in revenue for the 2024-25 winter season, highlighting the strength of their season pass program amidst changing visitation patterns.
Park City Ski Patrol Strike Hitting Vail Resorts Where It Hurts
The ongoing ski patrol strike at Park City Mountain Resort has created significant operational challenges for Vail Resorts during peak season. With patrollers demanding higher wages and only 50 of 350 trails initially open, this labor dispute highlights broader challenges facing one of North America's largest ski resort operators.
Park City Ski Patrol Strike Disrupts Operations at Vail's Largest Resort
The Park City Professional Ski Patrol Association's strike has entered its fifth day, severely impacting operations at Park City Mountain Resort. With approximately 200 patrol members striking for better wages and benefits, Vail Resorts faces mounting pressure as limited terrain access and long lift lines frustrate guests.
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Spain Moves to Ban Smoking at Ski Resorts Under New Tobacco Law
Spain's government has approved a draft tobacco law that would ban smoking across a wide range of outdoor spaces, including sports venues - a category Spanish winter sports media expect to cover ski resorts, potentially extending to slopes and lifts themselves. The rules would also apply to e-cigarettes and vaping devices, even nicotine-free ones. The bill still has to clear the Spanish parliament before any ban, signage, or fines can take effect.
South Tyrol Approves New 16-Person Ciampinoi Gondola in Val Gardena
South Tyrol has approved a full rebuild of the Ciampinoi cable car in Selva di Val Gardena, replacing the current 12-person gondola with a 16-person cabin and a new mountain-station restaurant. Capacity is capped at 3,200 people an hour rather than the 3,600 the operator wanted, and 250,000 euros must go toward compensatory measures. No construction or opening date has been set, though the upgrade is partly aimed at clearing bottlenecks before the 2031 Alpine Ski World Championships.
Resort Spotlight: Hoshino Tomamu - Corporate Japan's Mountain Playground Revisited
Hoshino Tomamu is the ski resort equivalent of a conference hotel that happens to have excellent powder. Built for corporate retreats and package tourists, it offers genuine Hokkaido snow on surprisingly limited terrain - 29 runs spread across 585 vertical metres.
La Thuile's New Cable Car Replaces Two Ageing Chairlifts
La Thuile is spending 38.7 million US dollars on a new 10-person cable car linking Les Suches to Chaz Dura, replacing the La Combe and Chaz Dura chairlifts after nearly forty years of service. Built by Leitner, the new cable car runs 1,950 metres to a top station at 2,576 metres, carrying up to 3,000 people an hour with a six-minute ride. It also improves the connection to La Rosiere in France via the Petit-Saint-Bernard Pass, and is on track to open for the 2026/27 season.
The Remarkables Adds Scarpa Bowl to Its Inbounds Terrain
The Remarkables is adding new inbounds terrain for winter, bringing the Scarpa Bowl - known locally as the Toilet Bowl - into its lift-accessed network after years as backcountry-only ground. The roughly 500 metre run is reached by bootpacking from the top of the Sugar Bowl chairlift, with a shuttle picking skiers up from the road at the bottom. It's a smaller, faster addition than the resort's planned Doolans expansion, though the new terrain hasn't opened yet due to a lack of snow this season.
Ski Portillo Cut Off After Storm Dumps More Than 4.5 Metres of Snow
Ski Portillo remains isolated after an extended storm buried the Chilean resort under more than 4.5 metres of snow, with both ground and air access suspended since Tuesday while crews monitor avalanche hazards and worsening weather. Resort officials say further snowfall is expected in the coming days and haven't set a timeline for reopening the mountain road. Once access resumes, the scale of the snowpack could set up a strong season at one of the Southern Hemisphere's most historic ski resorts.
Resort Spotlight: Lotte Arai - Japan's Corporate Ski Anomaly With 22 Metres of Annual Snowfall
Lotte Arai receives 22 metres of annual snowfall - exceptional even by Japanese standards - but its corporate ownership model and limited terrain create an unusual cost-benefit equation. Here's what the numbers actually mean on the ground.
Resort Spotlight: Banff Sunshine Village - Nine Metres of Snow and a Season That Runs Until May
Banff Sunshine Village sits at 1,660m base and receives 9.27m of snow annually. Inside Banff National Park, it offers a six-month season and terrain split that skews heavily advanced - though the crowds and lift infrastructure tell their own story.