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Why a Lift Ticket Costs $356 at Vail and €76 in Austria - And Almost Nobody Pays the American Price
A lift ticket at Vail hit $356 US this season. In Austria, a day at Kitzbühel still costs around €76. At Perisher, which Vail bought in 2015, the window rate has roughly doubled against inflation in a decade - while just across the Tasman, where Vail owns nothing, prices stayed put. Same sport, same snow, wildly different outcomes depending on who owns the lift. We went through the SEC filings, the court records and the pass math to work out why. Full breakdown below, video included.
How Epic and Ikon Passes Transformed the Face of Skiing in North America
The introduction of Vail's Epic Pass in 2008 and Alterra's Ikon Pass in 2018 fundamentally transformed North American skiing from a day-ticket model to a season-pass dominated industry. While offering extraordinary value for frequent skiers, these passes have simultaneously made skiing more accessible for some while driving day ticket prices to record highs and creating significant challenges for mountain communities.
Vail Resorts CEO Envisions European Megapass Potential
Rob Katz, CEO of Vail Resorts, discusses the potential for introducing a megapass system to European ski resorts, similar to the successful Epic Pass model in North America.
Austria Just Got Even More Epic With 6 New Resorts On The Epic Pass
Vail Resorts has dramatically expanded the Epic Pass by adding six major Austrian ski resorts for the 2025/26 season. The strategic announcement brings Saalbach, Zell am See-Kaprun, Mayrhofen, Hintertux, and Silvretta Montafon into the network, transforming Austria from a single destination into a comprehensive multi-week skiing option with over 800 kilometres of pistes.
Mount Hotham Lift Tickets Now on Sale for 2025 Winter Season
Mount Hotham has officially launched ticket sales for the 2025 winter season. With prices starting from A$177 for adults, skiers and riders can now secure their Mt Hotham lift tickets online at competitive rates. Early booking discounts of up to 40% are available for those planning ahead, with multi-day passes offering the best value for longer stays.
Kirkwood vs Heavenly vs Northstar California - Epic Battle In Lake Tahoe
Planning a Lake Tahoe ski adventure with your Epic Pass? Discover how Heavenly, Kirkwood, and Northstar compare across 8 key categories. With over 10,000 combined skiable acres, similar snowfall patterns, and terrain for all abilities, we break down which of these world-class resorts deserves your attention. Find out which Tahoe giant stands above the rest for your next mountain escape.
Epic Pass - New Year, New Season, New Discounts
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More from the SnowStash desk
Spain Moves to Ban Smoking at Ski Resorts Under New Tobacco Law
Spain's government has approved a draft tobacco law that would ban smoking across a wide range of outdoor spaces, including sports venues - a category Spanish winter sports media expect to cover ski resorts, potentially extending to slopes and lifts themselves. The rules would also apply to e-cigarettes and vaping devices, even nicotine-free ones. The bill still has to clear the Spanish parliament before any ban, signage, or fines can take effect.
South Tyrol Approves New 16-Person Ciampinoi Gondola in Val Gardena
South Tyrol has approved a full rebuild of the Ciampinoi cable car in Selva di Val Gardena, replacing the current 12-person gondola with a 16-person cabin and a new mountain-station restaurant. Capacity is capped at 3,200 people an hour rather than the 3,600 the operator wanted, and 250,000 euros must go toward compensatory measures. No construction or opening date has been set, though the upgrade is partly aimed at clearing bottlenecks before the 2031 Alpine Ski World Championships.
Resort Spotlight: Hoshino Tomamu - Corporate Japan's Mountain Playground Revisited
Hoshino Tomamu is the ski resort equivalent of a conference hotel that happens to have excellent powder. Built for corporate retreats and package tourists, it offers genuine Hokkaido snow on surprisingly limited terrain - 29 runs spread across 585 vertical metres.
La Thuile's New Cable Car Replaces Two Ageing Chairlifts
La Thuile is spending 38.7 million US dollars on a new 10-person cable car linking Les Suches to Chaz Dura, replacing the La Combe and Chaz Dura chairlifts after nearly forty years of service. Built by Leitner, the new cable car runs 1,950 metres to a top station at 2,576 metres, carrying up to 3,000 people an hour with a six-minute ride. It also improves the connection to La Rosiere in France via the Petit-Saint-Bernard Pass, and is on track to open for the 2026/27 season.
The Remarkables Adds Scarpa Bowl to Its Inbounds Terrain
The Remarkables is adding new inbounds terrain for winter, bringing the Scarpa Bowl - known locally as the Toilet Bowl - into its lift-accessed network after years as backcountry-only ground. The roughly 500 metre run is reached by bootpacking from the top of the Sugar Bowl chairlift, with a shuttle picking skiers up from the road at the bottom. It's a smaller, faster addition than the resort's planned Doolans expansion, though the new terrain hasn't opened yet due to a lack of snow this season.
Ski Portillo Cut Off After Storm Dumps More Than 4.5 Metres of Snow
Ski Portillo remains isolated after an extended storm buried the Chilean resort under more than 4.5 metres of snow, with both ground and air access suspended since Tuesday while crews monitor avalanche hazards and worsening weather. Resort officials say further snowfall is expected in the coming days and haven't set a timeline for reopening the mountain road. Once access resumes, the scale of the snowpack could set up a strong season at one of the Southern Hemisphere's most historic ski resorts.
Resort Spotlight: Lotte Arai - Japan's Corporate Ski Anomaly With 22 Metres of Annual Snowfall
Lotte Arai receives 22 metres of annual snowfall - exceptional even by Japanese standards - but its corporate ownership model and limited terrain create an unusual cost-benefit equation. Here's what the numbers actually mean on the ground.
Resort Spotlight: Banff Sunshine Village - Nine Metres of Snow and a Season That Runs Until May
Banff Sunshine Village sits at 1,660m base and receives 9.27m of snow annually. Inside Banff National Park, it offers a six-month season and terrain split that skews heavily advanced - though the crowds and lift infrastructure tell their own story.