The Former Squaw Valley Debuts New Name After Year-Long Process

Credit: Palisades Tahoe More than 12 months ago the legendary ski resort towering above the glistening waters of Lake Tahoe decided change was needed. The reasons were clear—the old name was derogatory and offensive. They felt it did not stand for what the resort represents to the community and the world. This was not a change that they wanted to make overnight with no reason and because the previous name was derogatory to the local community the mountain resort set out to ensure they consulted with the local community throughout the process. As of today 13 August 2021, Squaw Valley and Alpine Meadows will now be known as Palisades Tahoe. The single combined resort will move forward into a new future with a new name, a new logo and a new purpose. View this post on Instagram A post shared by SnowStash | Ski resort travel (@snow.stash) Here is official press release:Sept. 13, 2021—Today, Palisades Tahoe introduced its new name and logo that honor the resort’s history as a land of legends—home to freeskiing pioneers, Winter Olympians and cultural icons across more than seven decades of ski history. Inspired by the sheer granite faces and chutes that compose this otherworldly terrain, the Palisades Tahoe name is a result of the collective experience of a fiercely loyal community, united around a shared place that has fascinated and exhilarated for generations. This change will bring both mountains of the former Squaw Valley Alpine Meadows together under one unified name.“It is inspiring that after seven decades in operation, a company as storied and established as this resort can still reflect and adjust when it is the necessary and right thing to do,” said recently appointed Palisades Tahoe President and COO Dee Byrne. “This name change reflects who we are as a ski resort and community—we have a reputation for being progressive and boundary-breaking when it comes to feats of skiing and snowboarding. We have proven that those values go beyond the snow for us. It’s an incredibly exciting time to be part of Palisades Tahoe and after more than 10 years at the resort, I’m honored to be leading our team into this new era.”The 2020 commitment by the resort to rename the destination was made after extensive research into the historical and current usage and regional history of the word “squaw,” and discussions with the local Washoe Tribe, which affirmed the position that it is widely considered a racist and sexist slur against Indigenous women.The renaming process began last year with an in-depth research and discovery process that would be the first step in informing the new name. At the outset, the resort team dissected what elements of these neighboring valleys, from the mountains to the people, truly set them apart. They looked at the history of the Washoe Tribe, whose ancestral lands were in Olympic Valley, to extreme ski movies that featured the resort, to the spectrum of feedback on the name change decision. Next, the team carefully conducted numerous surveys—collecting more than 3,000 responses—and held focus groups in order to consult with a wide range of individuals in the community, including local residents, longtime pass holders, athletes who grew up on these slopes, employees of the resort, and members of the local Washoe tribe.The central themes that emerged from the discovery process included the unique geography and one-of-a-kind terrain of these mountains, the deep Olympic and ski culture histories across both valleys, the resort’s ability to challenge all levels of skiers and riders, and the incredible strength and loyalty of the community. With the name Palisades Tahoe, the resort honors the past—the arena that put Olympic Valley on the map, inspired countless skiers to push the limits, and created a culture unlike any other—and looks towards a new chapter.“Anyone who spends time at these mountains can feel the passion of our dedicated skiers and riders. It’s electric, exciting, reverential, and incredibly motivating,” said Ron Cohen, former president and COO of Palisades Tahoe. “However, no matter how deep, meaningful, and positive these feelings are and no matter how much our guests don’t intend to offend anyone, it is not enough to justify continuing to operate under a name that is deeply offensive to indigenous people across North America. We were compelled to change the name because it’s the right thing to do, especially for the generations yet to come, who will grow up without having to use a slur to identify the place where they chase their dreams down the mountain. We know how much people love this place, and so we spent more than a year making sure that we were doing right by the community in choosing a name that would honor the past and reach out to the future. I am so grateful to the Palisades Tahoe team for their dedication to writing the next chapter of the resort’s storied history.”The Palisades Tahoe name captures and honors two of the resort’s most legendary arenas, one on the Olympic Valley side and one on the Alpine Meadows side, where granite walls rise all around and where generations of freeskiers made their mark. Capturing this spirit of freedom, the new logo aligns the two unique mountains that make up Palisades Tahoe with the outline of a majestic eagle—a nod to the sacred Washoe symbol used to communicate with the heavens, the powerful bird that calls Tahoe home, and to the resort’s freeskiing roots. The bold colors and interwoven design pay homage to these majestic mountains—past, present, and future—and the fierce allegiance and individuality of the Palisades Tahoe community.Going beyond the name change, Palisades Tahoe has begun building a partnership with the Washoe Tribe of Nevada and California to continue to give the tribe a platform to educate the public about their culture and the valleys’ origins as the ancestral land of the Washoe Tribe, and to ensure mountain accessibility for present and future Washoe generations. This summer, the resort launched the Washoe Cultural Tour series, which offers guests a view of the mountains through the eyes of the Washoe people. Darrel Cruz, Director of the Tribal Historic Preservation Office and Cultural Resources Office of the Washoe Tribe, shares stories of Washoe history and culture at the High Camp mid-mountain lodge. In addition, Palisades Tahoe will install a Washoe exhibit at High Camp, complete with tribal artifacts that show the Washoe way of life that members seek to preserve to this day. The groups are also exploring future programming centered on making skiing more accessible to Washoe Tribe members.The resort will begin implementing the new resort name and branding immediately but expects the full changeover to be a multi-year process. The base area village on the Olympic Valley side will now be known as The Village at Palisades Tahoe, and Palisades Tahoe also plans to debut new names for the Squaw One and Squaw Creek chairlifts, to be selected with input by the Washoe Tribe, Resort at Squaw Creek, and the public. Palisades Tahoe leaders continue to assist other local businesses who are interested in changing their names, and the Washoe Tribe is leading the efforts to rename Squaw Peak and Squaw Creek. For more information on Palisades Tahoe and the upcoming winter season, please visit our website.Click here for Palisades Tahoe announcement video, photos & b-roll****For editorial use only, courtesy Palisades Tahoe New LogoVital to both the history of Olympic Valley and the Washoe people, the Eagle is a legendary symbol of freedom that keeps watch over our valleys.We added our two mountains in a way that can also be read as eagle feathers or the waters of Lake Tahoe.The shapes reference the flat land and cliffs of the Palisades, while the wavelike forms exude the distinct vibes of California culture.

Palisades Tahoe New Logo Image credit: Palisades Tahoe Want to know more about Palisades Tahoe Ski Resort? Palisades Tahoe is a mega ski resort in California located above Lake Tahoe. Opening in 1949 the ski resort has a long history being one of the major draw cards to the Lake Tahoe region in winter. In 2012 Squaw Valley USA and next-door neighbour resort Alpine Meadows joined forces and were combined to offer joint access. One the one lift tickets for Squaw Valley riders can access both ski resorts which when combined have 36 lifts, 279+ ski runs which cover 6,200 acres of terrain. Now the two ski resorts operating as one with some of the most legendary inbounds terrain not only in the Lake Tahoe region but North America. Launching to international fame Palisades Tahoe (formally Squaw Alpine) USA played host to the 1960 Winter Olympics and became the second location in the United States to host the event. This put Palisades Tahoe and equally the wider Lake Tahoe region on the global map as a top notch and must visit winter destination. Today Lake Tahoe is the most visited winter destination in the region and is home to 10 ski resort California plus two more which are on the Nevada side of the lake.Here are some quick facts we pulled together.Location: Lake Tahoe, CaliforniaSummit Elevation: 9,050ft / 2,758mVertical Drop: 2,850ft / 869mBase Elevation: 6,200ft / 1,890mNumber of Lifts: 36Number of Mountain Peaks: 6Average Snowfall: 450” /11.5mBeginner: 13%Intermediate: 33%Advanced: 30%Expert: 24%Skiable Acres: 6,200Trails: 279+Bowls: 16Longest Run: Mountain Run, 3.2 miles or 5.15km

Olympic Valley Trail Map - Credit: Palisades Tahoe

Alpine Trail Map - Credit: Palisades Tahoe If you want to learn more about the history of the ski resort and the process of changing their name check out their website.To stay up to date with the best industry news, follow us on our socials!