Alterra Mountain Conpany Buys Snow Valley, CA | New Ikon Pass Resort

Alterra Mountain Company today announced the purchase of its 15th ski area which will be 100% operated by the company. Snow Valley Mountain Resort in Southern California which is located just before the entry to Big Bear Lake in the San Bernardino Mountains. The operations of Snow Valley will be run by Big Bear Mountain Resorts which currently operates Bear Mountain and Snow Summit in the same region. Snow Valley currently operates nine chairlifts including a detachable six pack and eight Yan fixed grips.

Snow Valley Resort Centre. Credit: Snow Valley Ski Resort “The acquisition of Snow Valley Mountain Resort is a continuation of our ongoing mission to build a premier portfolio of great mountains in robust markets, As we do with all our destinations, we are excited to invest essential capital to enhance the on-site employee and guest experience to further strengthen our offerings to skiers and riders in Southern California.” — Jared Smith, President and CEO of Alterra Mountain Company Ikon Pass holders can access Snow Valley beginning Monday, February 20th which is awesome however there could be a downside to this as the crowds that flock to Bear Mountain and Snow Summit on the weekend will now also take over Snow Valley. Snow Valley Mountain Resort is the oldest continually operating ski resort in Southern California and is also one of four ski resorts in the San Bernardino Mountains. Opening to the public in 1924 Snow Valley has seen continuous growth and expansion throughout the years. Located just before the famous Big Bear Lake, Snow Valley is a must visit resort for those looking for traditional charm and a brilliant family first destination. Riders visiting and skiing Snow Valley have 14 lifts to choose from that rise from the base of the resort to offer access to 32 marked trails which cover a total rideable area of 240 acres. Spread out over two mountains the base area is best for beginners, the middle of the resort a great options for intermediate riders and the summit region on Slide Peak the best for advanced and expert riders. Snow Valley Mountain Resort has something for everyone as well as the only snow-play area with a chairlift in Southern California.Snow Valley Resort Stats Summit Elevation: 7841ft / 2390mBase Elevation: 6800ft / 2073mVertical Drop: 1041ft / 317mBeginner: 32%Intermediate: 13%Advanced: 41%Expert: 14%Number of Runs: 30Number of Lifts: 12Avg Annual Snowfall: 140" / 11.67ft / 356cmResort terrain: 240acres / 97ha