Perisher's New Mt Perisher 6 Chairlift Showcased in Sydney

Perisher Brings New Chairlift Experience to Sydney

Perisher ski resort is gearing up for the launch of its new $26 million Mt Perisher 6 chairlift this winter season. To promote this significant upgrade, the resort is transforming a bus stop in Sydney's inner city into a replica of the six-seater chair. This innovative marketing approach aims to highlight the improved efficiency of the new lift, which will reduce travel time to the top of Mt Perisher from 10 minutes to 5.5 minutes.

The location of the brand new lift. Credit: Perisher Resort

The new chairlift is designed to enhance the overall skiing experience at Perisher. With 17 fewer towers, it not only provides faster access but also opens up more terrain for skiers and riders. The upgrade is part of a broader strategy to improve guest circulation across Perisher's extensive network of 44 lifts and four resort areas.

Matt Butterworth, a representative from Perisher, emphasised the benefits of the new lift: 'This upgrade means less time waiting on the chair and more time exploring your favourite terrain from Australia's highest lifted point, with quicker access to Mt Perisher's iconic runs.' He added that the goal is to create memorable experiences for visitors in the unique alpine environment of Perisher.

The Sydney bus stop promotion, located on Enmore Road at Newtown Station, will run from May 5 to May 18. It offers more than just a visual representation of the new chairlift. Commuters have the opportunity to win one of 33 single-day lift tickets on the first day of the activation, symbolising the 33 days until the start of the ski season. Additionally, free cinnamon donuts, reminiscent of those available at the Perisher Skitube, will be offered to commuters on the opening day.

Perisher is also running a competition where people can win a ski or snowboard holiday package for four, including accommodation, lift tickets, lessons, rental gear, and Skitube tickets. This promotion extends beyond the bus stop, with online entry options available for those unable to visit the Sydney location.

Perisher ski resort, located in the Snowy Mountains of New South Wales, is Australia's largest alpine resort. With the addition of the new Mt Perisher 6 chairlift, the resort continues to improve its facilities, offering skiers and riders enhanced access to its extensive terrain and reinforcing its position as a leading ski destination in the country.