
Michael Fulton
Global Skier Visits Hit Record 399 Million in 2024-25 - Here's Who's Leading
The 2024-25 ski season set a new global record with 399 million skier visits worldwide - more people on snow than ever before. Nine countries account for nearly 80% of that total, with the US, France, and Austria holding the top three spots. Japan posted the biggest jump of any major market, driven largely by Australian and North American visitors chasing powder.







