TL;DR
The US ski industry celebrates a record-breaking 2022-23 season with increased visitation numbers, driven by favorable snow conditions, diverse season passes, and returning skiers. Capital investments, a shift towards season passes, and improved staffing contribute to the industry's growth. The future looks promising as ski areas prioritize sustainability and exceptional experiences for skiers.
US Ski Industry Celebrates Record Visitation in 2022-23 Season: 64.7 Million Skiers Hit the Slopes, Signalling a Thriving Outdoor Recreation DemandThe ski industry in the United States has achieved a remarkable milestone in the 2022-23 season, reporting record-breaking visitation numbers. The National Ski Areas Association (NSAA), which has been diligently tracking skier visits since the 1978-79 season, has released data showcasing a remarkable surge in popularity. This article will delve into the significance of these figures, regional impacts, the role of snowfall, capital investments, the dominance of season passes, staffing improvements, and future development plans.The Key Indicator of Skier Visits:Skier visits serve as a crucial performance indicator for the ski industry, offering insights into its health and the demand for outdoor recreational activities. Notably, two consecutive seasons of record visitation indicate a thriving industry and a strong appetite for snow sports. Several factors have contributed to this record-breaking season, including favourable snow conditions in the Rockies and Pacific Southwest regions, the availability of diverse season passes and frequency products, and an increased desire among lapsed skiers to embrace outdoor activities following the pandemic. It is also worth mentioning that the number of operating ski areas increased from 473 to 481, providing further evidence of industry growth.
