Utah Ski Resorts Maintain Strong Visitation Despite Weather Challenges

Utah Ski Resorts Record 6.5 Million Visits in 2024-2025 Season

Utah's ski resorts experienced a minor decrease in visitors during the 2024-2025 season, with 6.5 million skier visits recorded. This figure represents a 3.6% decline from the previous year's numbers. Despite the slight drop, it still stands as the third-highest visitation total in Utah's skiing history. The season's performance also surpassed the state's five-year average by 3.3%, demonstrating the continued popularity of Utah's ski areas.

The 2024-2025 season faced challenges with variable weather patterns, which likely contributed to the slight decrease in visitors. Snowfall totals were lower compared to the previous two record-breaking seasons. Snowbird Resort led Utah with 542 inches of snow, a decrease from the previous winter. This was in stark contrast to the 2023-2024 season when Alta Ski Area, Brighton Resort, and Snowbird all received over 600 inches of snow.

Despite the decrease in visitors, the economic impact of the ski industry remains significant. Ski Utah reported that the 2024-2025 season contributed over $2.5 billion to the state's economy. The industry continues to support approximately 25,000 jobs in Utah.

Looking ahead, Utah's ski resorts are planning for future growth and improvements. Over a dozen new lifts are scheduled to open within the next two years, along with various other upgrades across the resorts. The industry is also preparing for the 2034 Winter Olympics and Paralympics, which Utah will host.

Utah's ski resorts have shown resilience in the face of challenging weather conditions. The consistent high visitation numbers, even in a year with less snowfall, demonstrate the strong appeal of Utah's ski areas. With ongoing investments in infrastructure and the upcoming Olympic events, Utah's ski industry is poised for continued success in the coming years.