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Resort Spotlight: Vail - America's Corporate Flagship Resort, Assessed Without the Hype
Vail's name recognition is global, but the reality on the ground is more nuanced than the marketing suggests. With 195 runs across 5,289 acres, the mountain delivers scale and variety - at a price point that demands scrutiny.
Michael Fulton
Vail Mountain Names Shaydar Edelmann as New COO After Beth Howard's 41-Year Career
Vail Mountain has announced a leadership change at the top, with Beth Howard retiring after 41 years and Shaydar Edelmann stepping in as the new Chief Operating Officer. Howard's career shaped much of what Vail Resorts looks like today - from signature dining to major lift upgrades. Edelmann arrives with 25 years in the snow sports industry, most recently running Heavenly Mountain Resort, and a CV that stretches across California and back to New Zealand.
Michael Fulton
Vail Resorts CEO Purchases $5 Million in Company Stock as Share Price Continues Multi-Year Decline
Rob Katz has purchased roughly $5 million in Vail Resorts stock as the company's share price sits at around a third of its 2021 peak. The purchase follows criticism of board members failing to buy stock and comes as the company battles reputation issues that may prove harder to fix than financial metrics.
Michael Fulton
Vail Resorts Drops My Epic Gear Membership Fee, Makes Premium Rentals Standard
Vail Resorts is scrapping the $50 My Epic Gear membership fee and rolling premium rental features into standard offerings. Starting next season, anyone booking Demo rentals at 12 resorts can select specific gear models online, access BOA ski boots and Step On bindings at no extra cost.
Michael Fulton
Vail Resorts Introduces 20% Discount on Epic Pass for Under-30s
Vail Resorts has announced a 20% price reduction on Epic Pass products for skiers and riders aged 13-30, bringing the 2026-27 Epic Pass down to $869 and Epic Local Pass to $649. The move comes as the ski industry grapples with participation rates among younger demographics.
Michael Fulton
Vail Resorts Unveils 2025-26 Season Plans: New Lifts, Tech, and Pricing Strategies
Vail Resorts has announced opening dates and key developments for the 2025-26 ski season across its global portfolio. Notable changes include new lifts in Park City and Switzerland, expanded tech integration, and a revised friend ticket program aimed at boosting visitation.
Michael Fulton
Vail Resorts' Former CEO Kirsten Lynch Receives $2.2 Million Severance Package
Kirsten Lynch, former CEO of Vail Resorts, is set to receive a substantial severance package following her departure from the company. The package includes cash payments, equity awards, and health insurance benefits.
Michael Fulton
Rob Katz Returns as Vail Resorts CEO After Kirsten Lynch's Departure
Vail Resorts announces a significant leadership change as Rob Katz returns to the CEO position, replacing Kirsten Lynch who has stepped down after 14 years with the company.
Michael Fulton
Epic Pass 2025/26: A Comprehensive Buying Guide for Skiers and Riders
Explore the various Epic Pass options for the 2025/26 season, including new resort access, pricing, and benefits for skiers and snowboarders looking to maximise their mountain time across multiple destinations.
Michael Fulton
Winter Park's $37 Million Snowmaking Upgrade Extends Ski Season
Winter Park Resort has invested $37 million in snowmaking upgrades, enabling earlier openings and later closings. The investment aims to extend the ski season, with the resort now boasting one of the longest seasons in Colorado.
Michael Fulton
Vail Mountain Announces Terrain Closures as Season Winds Down
Vail Mountain has closed China Bowl and Teacup Bowl as it approaches the final week of the ski season. Sun Up and Sun Down Bowls remain open, with further closures possible based on daily conditions.
Michael Fulton
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More from the SnowStash desk
Aspen Snowmass Marks 80th Anniversary With $3.75 Throwback Lift Tickets
Aspen Snowmass turns 80 this December, and it's marking the milestone with $3.75 lift tickets on the anniversary itself - the original 1946 price. A discounted long weekend, $19.46 dining specials, lodging deals up to 46 percent off, and a season of anniversary programming round out the celebration across all four mountains.
17 Sept 2026
Doppelmayr Group Posts 9.1% Revenue Growth in 2025/26, Passing 1.3 Billion Euros
Doppelmayr closed its 2025/26 business year with revenue up 9.1 percent to 1.3 billion euros, driven by projects including the Big Sky Explorer Gondola, Deer Valley's Mayflower East Village Gondola, and the first TRI-Line installation at Hoch-Ybrig. Headcount grew too, with the ropeway manufacturer now employing almost 4,000 people worldwide.
16 Sept 2026
Hintertux Glacier Replaces 40-Year-Old Gondola to Tuxer Fernerhaus
Hintertux Glacier is retiring its 40-year-old gondola to the Tuxer Fernerhaus. The replacement carries 10 people per cabin instead of four, with seat heating and nearly 40 percent more hourly capacity. Doppelmayr's new line opens at the end of October 2026, right as the glacier's high-altitude terrain becomes accessible again for the new season.
16 Sept 2026
FIS Weighs Holding World Championships in Almost Every Winter, Starting 2032
The International Ski and Snowboard Federation is looking at a major shake-up to its title events calendar. From 2032, World Championships could run not just in odd-numbered years but in every non-Olympic winter too, effectively putting a global title event on the calendar almost every season. The FIS Council has approved the concept following a feasibility study, though an accelerated rollout as early as 2028 is also under consideration.
4 Sept 2026
Mount Buller Becomes Latest Australian Resort to Call Time Early on 2026
Mount Buller closes out its 2026 season this Sunday, joining Falls Creek, Hotham and Charlotte Pass in a cluster of closures landing almost simultaneously and roughly a month ahead of schedule. The culprit is stark: Spencers Creek's benchmark snow depth hit 31.2cm on 3 September, just 18% of the 73-year average and an all-time low for this point in the season. Six of Victoria and NSW's best-known resorts will have shut their lifts early within a span of about two and a half weeks.
4 Sept 2026
Tremblant to Add New Timber Summit Ski Sector for 2027/28 Season
Tremblant has confirmed a major expansion of its Quebec ski area, with a new Timber Summit sector adding 62 acres of terrain, eight trails and a high-speed quad chairlift for winter 2027/28. It's part of a CAD 42.5 million investment that also includes a new beginner learning zone at Versant Soleil opening this coming season. The project has grown considerably since it was first announced back in 2020, when it carried a far smaller budget and an opening date that never eventuated.
2 Sept 2026
Mount Hotham to Close for the 2026 Season on Sunday, September 6
We knew when the Bird Bath Pond Skim showed up on Hotham's Instagram that the season was on its way out. It's been a rough one - I only managed two days on snow all year, at Falls Creek - and now Baw Baw, Selwyn and Hotham have all called it, possibly the worst Australian season I've seen in a decade. Hotham's last day of lift operations is Sunday, 6 September, with a Retro Day, Father's Day après and closing sales before the lifts stop turning for good.
1 Sept 2026
Thredbo to Replace Ageing Gunbarrel Quad With New Six-Seat Chairlift for 2028
Thredbo Alpine Resort has confirmed plans to replace its 37-year-old Gunbarrel quad chairlift with a new six-seat Doppelmayr D-Line, targeting winter 2028. The AUD 35 million project will keep travel time roughly the same but lift capacity from 2,800 to 3,000 skiers per hour. It's part of a broader investment push that also includes doubled snowmaking capacity at Friday Flat for 2027, with the ageing Kosciuszko Express now flagged as the resort's next major lift replacement after Gunbarrel.
31 Aug 2026