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Resort Spotlight: Vail - America's Corporate Flagship Resort, Assessed Without the Hype
Vail's name recognition is global, but the reality on the ground is more nuanced than the marketing suggests. With 195 runs across 5,289 acres, the mountain delivers scale and variety - at a price point that demands scrutiny.
Vail Mountain Names Shaydar Edelmann as New COO After Beth Howard's 41-Year Career
Vail Mountain has announced a leadership change at the top, with Beth Howard retiring after 41 years and Shaydar Edelmann stepping in as the new Chief Operating Officer. Howard's career shaped much of what Vail Resorts looks like today - from signature dining to major lift upgrades. Edelmann arrives with 25 years in the snow sports industry, most recently running Heavenly Mountain Resort, and a CV that stretches across California and back to New Zealand.
Vail Resorts CEO Purchases $5 Million in Company Stock as Share Price Continues Multi-Year Decline
Rob Katz has purchased roughly $5 million in Vail Resorts stock as the company's share price sits at around a third of its 2021 peak. The purchase follows criticism of board members failing to buy stock and comes as the company battles reputation issues that may prove harder to fix than financial metrics.
Vail Resorts Drops My Epic Gear Membership Fee, Makes Premium Rentals Standard
Vail Resorts is scrapping the $50 My Epic Gear membership fee and rolling premium rental features into standard offerings. Starting next season, anyone booking Demo rentals at 12 resorts can select specific gear models online, access BOA ski boots and Step On bindings at no extra cost.
Vail Resorts Introduces 20% Discount on Epic Pass for Under-30s
Vail Resorts has announced a 20% price reduction on Epic Pass products for skiers and riders aged 13-30, bringing the 2026-27 Epic Pass down to $869 and Epic Local Pass to $649. The move comes as the ski industry grapples with participation rates among younger demographics.
Vail Resorts Unveils 2025-26 Season Plans: New Lifts, Tech, and Pricing Strategies
Vail Resorts has announced opening dates and key developments for the 2025-26 ski season across its global portfolio. Notable changes include new lifts in Park City and Switzerland, expanded tech integration, and a revised friend ticket program aimed at boosting visitation.
Vail Resorts' Former CEO Kirsten Lynch Receives $2.2 Million Severance Package
Kirsten Lynch, former CEO of Vail Resorts, is set to receive a substantial severance package following her departure from the company. The package includes cash payments, equity awards, and health insurance benefits.
Rob Katz Returns as Vail Resorts CEO After Kirsten Lynch's Departure
Vail Resorts announces a significant leadership change as Rob Katz returns to the CEO position, replacing Kirsten Lynch who has stepped down after 14 years with the company.
Epic Pass 2025/26: A Comprehensive Buying Guide for Skiers and Riders
Explore the various Epic Pass options for the 2025/26 season, including new resort access, pricing, and benefits for skiers and snowboarders looking to maximise their mountain time across multiple destinations.
Winter Park's $37 Million Snowmaking Upgrade Extends Ski Season
Winter Park Resort has invested $37 million in snowmaking upgrades, enabling earlier openings and later closings. The investment aims to extend the ski season, with the resort now boasting one of the longest seasons in Colorado.
Vail Mountain Announces Terrain Closures as Season Winds Down
Vail Mountain has closed China Bowl and Teacup Bowl as it approaches the final week of the ski season. Sun Up and Sun Down Bowls remain open, with further closures possible based on daily conditions.
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More from the SnowStash desk
Spain Moves to Ban Smoking at Ski Resorts Under New Tobacco Law
Spain's government has approved a draft tobacco law that would ban smoking across a wide range of outdoor spaces, including sports venues - a category Spanish winter sports media expect to cover ski resorts, potentially extending to slopes and lifts themselves. The rules would also apply to e-cigarettes and vaping devices, even nicotine-free ones. The bill still has to clear the Spanish parliament before any ban, signage, or fines can take effect.
South Tyrol Approves New 16-Person Ciampinoi Gondola in Val Gardena
South Tyrol has approved a full rebuild of the Ciampinoi cable car in Selva di Val Gardena, replacing the current 12-person gondola with a 16-person cabin and a new mountain-station restaurant. Capacity is capped at 3,200 people an hour rather than the 3,600 the operator wanted, and 250,000 euros must go toward compensatory measures. No construction or opening date has been set, though the upgrade is partly aimed at clearing bottlenecks before the 2031 Alpine Ski World Championships.
Resort Spotlight: Hoshino Tomamu - Corporate Japan's Mountain Playground Revisited
Hoshino Tomamu is the ski resort equivalent of a conference hotel that happens to have excellent powder. Built for corporate retreats and package tourists, it offers genuine Hokkaido snow on surprisingly limited terrain - 29 runs spread across 585 vertical metres.
La Thuile's New Cable Car Replaces Two Ageing Chairlifts
La Thuile is spending 38.7 million US dollars on a new 10-person cable car linking Les Suches to Chaz Dura, replacing the La Combe and Chaz Dura chairlifts after nearly forty years of service. Built by Leitner, the new cable car runs 1,950 metres to a top station at 2,576 metres, carrying up to 3,000 people an hour with a six-minute ride. It also improves the connection to La Rosiere in France via the Petit-Saint-Bernard Pass, and is on track to open for the 2026/27 season.
The Remarkables Adds Scarpa Bowl to Its Inbounds Terrain
The Remarkables is adding new inbounds terrain for winter, bringing the Scarpa Bowl - known locally as the Toilet Bowl - into its lift-accessed network after years as backcountry-only ground. The roughly 500 metre run is reached by bootpacking from the top of the Sugar Bowl chairlift, with a shuttle picking skiers up from the road at the bottom. It's a smaller, faster addition than the resort's planned Doolans expansion, though the new terrain hasn't opened yet due to a lack of snow this season.
Ski Portillo Cut Off After Storm Dumps More Than 4.5 Metres of Snow
Ski Portillo remains isolated after an extended storm buried the Chilean resort under more than 4.5 metres of snow, with both ground and air access suspended since Tuesday while crews monitor avalanche hazards and worsening weather. Resort officials say further snowfall is expected in the coming days and haven't set a timeline for reopening the mountain road. Once access resumes, the scale of the snowpack could set up a strong season at one of the Southern Hemisphere's most historic ski resorts.
Resort Spotlight: Lotte Arai - Japan's Corporate Ski Anomaly With 22 Metres of Annual Snowfall
Lotte Arai receives 22 metres of annual snowfall - exceptional even by Japanese standards - but its corporate ownership model and limited terrain create an unusual cost-benefit equation. Here's what the numbers actually mean on the ground.
Resort Spotlight: Banff Sunshine Village - Nine Metres of Snow and a Season That Runs Until May
Banff Sunshine Village sits at 1,660m base and receives 9.27m of snow annually. Inside Banff National Park, it offers a six-month season and terrain split that skews heavily advanced - though the crowds and lift infrastructure tell their own story.