Sinner's Manager Becomes Largest Shareholder in Kronplatz Ski Resort

Jannik Sinner's manager has quietly become the single largest shareholder in one of the Italian Dolomites' most significant ski resorts.

Alex Vittur - the man widely credited with steering Sinner away from competitive skiing as a teenager and toward what became a world No. 1 tennis career - has acquired approximately 5,000 shares in Kronplatz Holding AG from entrepreneur Thomas Gatterer. The deal was reportedly worth around €10 million and, combined with shares Vittur already held, gives him control of roughly 13% of the company - enough to make him the largest individual shareholder among 589 stakeholders.

What Kronplatz Holding actually controls

Kronplatz Holding AG oversees several businesses tied to the Kronplatz/Plan de Corones resort in South Tyrol: Kronplatz Seilbahn (lift infrastructure), Kronplatz Mobility, Kronplatz Touristik, and Kronplatz Gastronomie. Together they manage ski lifts, slopes, bike trails, transport, hotels, restaurants, and longer-term tourism development across the region.

The resort sits within the [Dolomiti Superski](internal link) network, which connects 12 resorts across the Italian Dolomites under a single lift pass. It also hosts a regular stop on the women's FIS Alpine World Cup circuit each year.

Vittur already had a foot in the door

This isn't Vittur's entry into the Kronplatz orbit - it's an escalation. He already held shares in the holding company and sat on its board of directors, and also serves as vice president of Kronplatz Seilbahn. The current board composition, renewed last year through 2028, remains unchanged for now.

What has changed is Vittur's weight within the organisation. A 13% individual stake in a 589-shareholder structure is meaningful leverage, particularly when strategic decisions come to a vote.

Tensions over the resort's direction

Reporting from Rai Südtirol and Die Neue Südtiroler Tageszeitung suggests the acquisition may reflect something more than a straightforward investment. There are reportedly disagreements between Vittur and current Kronplatz Holding president Christian Gasser over where the resort is headed - specifically, the balance between traditional ski operations and an expanding push into luxury hospitality and high-end tourism.

Kronplatz Touristik already operates hotel properties and has reportedly explored further upscale accommodation projects. Some shareholders have apparently raised concerns about the profitability of those ventures and questioned whether expanding into luxury development is the right call.

Neither Vittur nor Gasser has commented publicly on the transaction.

From tennis agent to alpine stakeholder

Vittur was born in Brunico - the main town in the Val Pusteria valley, just down the road from Kronplatz - in 1984, and was a professional tennis player before founding Avima Sports & Business Management. His international profile is almost entirely built on Sinner: he manages the world No. 1's sponsorships, commercial partnerships, and image rights, and Forbes ranked Sinner among the world's top 50 highest-paid athletes in 2025.

The Kronplatz acquisition suggests Vittur is building something beyond a sports management practice. Whether that translates into a constructive long-term influence on one of the Dolomites' better-known resorts - or an ongoing internal standoff - is worth watching.