TL;DR
Alex Vittur, the manager behind Jannik Sinner's rise to world No. 1, has acquired a controlling stake in Kronplatz Holding AG - the company behind one of the Italian Dolomites' most significant ski destinations. The deal reportedly cost around €10 million and makes Vittur the largest individual shareholder among 589 stakeholders. It's a notable crossover between elite sport management and alpine tourism, and one that could shape the future direction of a resort with a lot at stake.
Jannik Sinner's manager has quietly become the single largest shareholder in one of the Italian Dolomites' most significant ski resorts.
Alex Vittur - the man widely credited with steering Sinner away from competitive skiing as a teenager and toward what became a world No. 1 tennis career - has acquired approximately 5,000 shares in Kronplatz Holding AG from entrepreneur Thomas Gatterer. The deal was reportedly worth around €10 million and, combined with shares Vittur already held, gives him control of roughly 13% of the company - enough to make him the largest individual shareholder among 589 stakeholders.
What Kronplatz Holding actually controls
Kronplatz Holding AG oversees several businesses tied to the Kronplatz/Plan de Corones resort in South Tyrol: Kronplatz Seilbahn (lift infrastructure), Kronplatz Mobility, Kronplatz Touristik, and Kronplatz Gastronomie. Together they manage ski lifts, slopes, bike trails, transport, hotels, restaurants, and longer-term tourism development across the region.
The resort sits within the [Dolomiti Superski](internal link) network, which connects 12 resorts across the Italian Dolomites under a single lift pass. It also hosts a regular stop on the women's FIS Alpine World Cup circuit each year.
