TL;DR
Brighton Ski Resort in Utah is undergoing significant changes for the upcoming 2023-24 season. Exciting upgrades include a modern six-pack chairlift and a new mid-mountain lodge. However, the introduction of paid parking reservations has garnered attention. Non-passholders will be required to make reservations, costing $20 on most days and $25 on holidays, with a $75 citation for parking without a reservation. Exceptions include free parking after 1 pm and for vehicles with three or more occupants. Brighton passholders can park for free but must also reserve a spot. The move aims to alleviate traffic congestion, with Solitude Resort likely to implement a similar system. The resort's limited parking capacity necessitates change, although the cost of reservations is a concern. The effectiveness of these measures in improving traffic will be observed when the winter season begins.
Brighton Ski Resort, nestled in the picturesque Big Cottonwood Canyon, is preparing for an eventful offseason with several significant changes on the horizon. Exciting upgrades such as a modern six-pack chairlift replacing the Crest Express and the construction of a brand-new mid-mountain lodge are set to enhance visitors' skiing experience. However, amidst these developments, there is one change that may stir mixed reactions: the introduction of paid parking reservations. This new policy aims to alleviate the persistent traffic congestion in the area, but it comes at a cost. Let's delve deeper into the details of these changes and their implications for the upcoming 2023-24 season.Paid Parking Reservations: A Solution to the Traffic WoesIn an effort to address the ongoing traffic challenges faced by Brighton Ski Resort and its neighboring resorts in Big Cottonwood Canyon, the management has decided to implement a paid parking reservation system. According to Parker Malatesta's report on KPCW, starting from the 2023-24 season, visitors without a Brighton season pass will be required to make a reservation, which will cost $20 on most days and $25 on holidays. Failure to secure a reservation and parking without one will result in a hefty $75 citation, with even stricter penalties for repeated violations.
About the author
Michael Fulton
Melbourne-based skier and snowboarder with 50+ resorts across 5 continents. Specialises in Australian resorts and international resort comparisons.
