TL;DR
Whakapapa ski field on Mt. Ruapehu, New Zealand, is set to reopen under new management after years of financial uncertainty. Whakapapa Holdings Limited has secured a 10-year concession to operate the popular North Island ski destination.
Whakapapa Ski Field Gets Fresh Start with New Operator
The Whakapapa ski field on Mt. Ruapehu, New Zealand's largest North Island ski area, is set to reopen under new management. After a period of financial instability, the New Zealand Department of Conservation (DoC) has granted a 10-year concession to Whakapapa Holdings Limited (WHL) to operate the ski field.
This decision comes after the previous operator, Ruapehu Alpine Lifts (RAL), went into administration in October 2022 and filed for bankruptcy in June 2023. Despite receiving government funding, RAL was unable to find a long-term solution for the ski field's operations.
WHL, backed by The South Island Office investment group, has emerged as the new operator. The company is led by Tom Elworthy, who has extensive experience in the ski industry. CEO Travis Donoghue expressed enthusiasm about the opportunity to revitalise Whakapapa.The transition to private ownership has raised some concerns among community members and local iwi (Māori tribal groups). Donoghue has emphasised the company's commitment to responsible management and engagement with stakeholders. WHL plans to improve snowmaking capabilities and enhance the overall visitor experience.The concession includes certain conditions, such as submitting a development plan after five years. WHL is required to work closely with local stakeholders, including iwi partners, to ensure cultural and environmental considerations are addressed.
