Whakapapa Ski Field Reopens: New Operator Takes Helm

Whakapapa Ski Field Gets Fresh Start with New Operator

The Whakapapa ski field on Mt. Ruapehu, New Zealand's largest North Island ski area, is set to reopen under new management. After a period of financial instability, the New Zealand Department of Conservation (DoC) has granted a 10-year concession to Whakapapa Holdings Limited (WHL) to operate the ski field.

This decision comes after the previous operator, Ruapehu Alpine Lifts (RAL), went into administration in October 2022 and filed for bankruptcy in June 2023. Despite receiving government funding, RAL was unable to find a long-term solution for the ski field's operations.

WHL, backed by The South Island Office investment group, has emerged as the new operator. The company is led by Tom Elworthy, who has extensive experience in the ski industry. CEO Travis Donoghue expressed enthusiasm about the opportunity to revitalise Whakapapa.

The transition to private ownership has raised some concerns among community members and local iwi (Māori tribal groups). Donoghue has emphasised the company's commitment to responsible management and engagement with stakeholders. WHL plans to improve snowmaking capabilities and enhance the overall visitor experience.

The concession includes certain conditions, such as submitting a development plan after five years. WHL is required to work closely with local stakeholders, including iwi partners, to ensure cultural and environmental considerations are addressed.

Preparations for the upcoming winter season are already underway. WHL plans to start selling season passes soon, with the ski field scheduled to open on May 30. The company will continue offering free passes for children under 10, a popular initiative from the previous year.

Despite past challenges, there are positive signs for Whakapapa's future. The resort saw a 28% increase in first-time snow visitors in 2024 compared to 2023. Donoghue aims to convert these newcomers into regular skiers and riders.

Whakapapa Ski Field:
Located on the north-western slopes of Mt. Ruapehu, Whakapapa is New Zealand's largest ski area. It offers a variety of terrain for all skill levels, from beginners to advanced skiers and riders. The resort features modern lift systems, snowmaking facilities, and stunning views of the surrounding landscape. With its proximity to major North Island cities, Whakapapa plays a crucial role in New Zealand's ski industry and tourism sector.