TL;DR
UBS study uncovers soaring prices in Alpine ski home markets, with Swiss resorts leading in cost and French destinations boasting the largest markets.
Alpine Ski Property Prices Reach New Heights
The dream of owning a ski home in the Alps has become more costly than ever. A recent UBS study, 'European Alpine Property Focus', shows that ski properties across the Alps have significantly increased in value since the COVID-19 pandemic. This surge is attributed to changes in lifestyle preferences, limited property availability, and the lasting appeal of Alpine getaways. The report analyses 34 major ski resorts across France, Switzerland, Austria, and Italy, revealing that owning a second home in these areas has become a symbol of status.
The UBS study focuses on three main aspects: price levels, price growth, and market size. Swiss ski resorts dominate in terms of price, while French resorts offer the largest markets. Price growth varies significantly across the four Alpine countries, with some areas experiencing increases of over 5% per year in the past five years. Notable growth was seen in Cortina d'Ampezzo, Italy, possibly due to the upcoming 2026 Winter Olympics, and in Schladming, Austria. Switzerland's Andermatt showed significant growth, potentially influenced by Vail Resorts' acquisition, while France's Val d'Isère recorded the highest growth rate among French resorts.
