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VIDEO: How Corporate Consolidation is Killing Ski Towns
The consolidation of the ski industry has transformed the way small ski towns operate. While the growth of the industry has created job opportunities and income for residents, it has also led to a significant squeeze on small businesses. Companies like Vail Resorts and Alterra, which own and operate everything from hotels to rental shops, are competing against local businesses, making it challenging for them to succeed.
Alterra Announces Nearly $500 Million In Capital Projects For The 2023-24 Season
Alterra Mountain Company has announced a capital investment program of almost $500m to enhance its portfolio of destinations. The funding will include the introduction of lifts, technology upgrades and additional amenities, while $50m has been earmarked for employee housing.
Alterra Mountain Conpany Buys Snow Valley, CA | New Ikon Pass Resort
Alterra Mountain Company today announced the purchase of its 15th ski area which will be 100% operated by the company. Snow Valley Mountain Resort in Southern California which is located just before the entry to Big Bear Lake in the San Bernardino Mountains. Learn more here.