Dolomiti Superski's 2024-25 Season Success and 2025-26 Pricing

Michael Fulton24 Apr 2025

TL;DR

Dolomiti Superski reports a successful 2024-25 ski season with increased visitor numbers and changing customer demographics. The ski network also announces season dates and pricing for the upcoming 2025-26 winter season.

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Dolomiti Superski Reports Strong 2024-25 Season and Sets 2025-26 Plans

Dolomiti Superski, the network of 12 ski resorts in the Dolomites, has reported positive results for the 2024-25 winter season. Despite some resorts still being open, the organisation has seen an increase in visitor numbers compared to the previous year. The 50th season of Dolomiti Superski has been marked by a 0.89% rise in first-time visitors, indicating growing interest in the region's ski offerings.

The customer base of Dolomiti Superski is evolving. While Italy (about 45%) and Germany (around 15%) remain the primary markets, there's been notable growth in visitors from the USA. This increase is partly attributed to Dolomiti Superski's partnership with the North American IKON Pass network. Marco Pappalardo, Marketing Director of Dolomiti Superski, notes a shift in guest demographics, with new markets discovering the Dolomites and established markets showing increased loyalty.

For the 2024-25 season, the average ski pass duration for overnight guests was 4.35 days, aligning with the growing popularity of 4-day ski passes. This trend reflects changing travel patterns and preferences among skiers and snowboarders visiting the Dolomites.

Looking ahead to the 2025-26 season, Dolomiti Superski has announced key dates and pricing. The season will begin on November 29, 2025, with full operations, including the Sellaronda, starting from December 4, 2025. The official closing date is set for April 6, 2026, though some areas may have different closing dates.

Pricing for the 2025-26 season will see an average increase of 3%. The full season pass, valid across all 12 ski areas, will cost €970 for adults when purchased before December 24, 2025. A 4-day adult pass during peak season will be priced at €317, while daily passes will range from €77 to €86 depending on the season.

Dolomiti Superski continues to offer family-friendly options, including discounts for children and the 'Dolomiti Superski Family' package. Online bookings made at least two days in advance will receive a 5% discount, potentially offsetting the price increase for many skiers and riders. Full pricing details for the 2025-26 season will be available on the Dolomiti Superski website in early summer, featuring an online price calculator for easy planning.

About the author

Michael Fulton

Melbourne-based skier and snowboarder with 50+ resorts across 5 continents. Specialises in Australian resorts and international resort comparisons.

50+ resorts visited15 years skiing

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