TL;DR
Dolomiti Superski reports a successful 2024-25 ski season with increased visitor numbers and changing customer demographics. The ski network also announces season dates and pricing for the upcoming 2025-26 winter season.
Dolomiti Superski Reports Strong 2024-25 Season and Sets 2025-26 Plans
Dolomiti Superski, the network of 12 ski resorts in the Dolomites, has reported positive results for the 2024-25 winter season. Despite some resorts still being open, the organisation has seen an increase in visitor numbers compared to the previous year. The 50th season of Dolomiti Superski has been marked by a 0.89% rise in first-time visitors, indicating growing interest in the region's ski offerings.
The customer base of Dolomiti Superski is evolving. While Italy (about 45%) and Germany (around 15%) remain the primary markets, there's been notable growth in visitors from the USA. This increase is partly attributed to Dolomiti Superski's partnership with the North American IKON Pass network. Marco Pappalardo, Marketing Director of Dolomiti Superski, notes a shift in guest demographics, with new markets discovering the Dolomites and established markets showing increased loyalty.
For the 2024-25 season, the average ski pass duration for overnight guests was 4.35 days, aligning with the growing popularity of 4-day ski passes. This trend reflects changing travel patterns and preferences among skiers and snowboarders visiting the Dolomites.
