TL;DR
Madonna di Campiglio Ski Area in Italy will introduce a cap on daily skier entries from next winter season to address overtourism and improve slope safety.
Italian Ski Resort Introduces Daily Visitor Limit
Madonna di Campiglio, an increasingly popular ski area in northern Italy's Dolomites, has announced plans to limit the number of daily visitors starting from the next winter season. This decision comes as a response to the increasing challenges of managing large crowds of tourist during peak holiday periods. The resort aims to enhance safety on the slopes and improve the overall experience for skiers and riders.
The new policy will initially be trialled from December 28 to January 6, with a cap of approximately 14,000 to 15,000 skiers per day. Bruno Felicetti, director of Funivie Madonna di Campiglio, stated that the measure could be extended to other busy periods, including holiday weekends and the December 'Immaculate Conception' holiday.The resort will implement a system of daily ski pass limits, available exclusively online. This approach will allow visitors to plan their trips in advance and may encourage some to choose less crowded days for their ski outings. The move represents a significant shift in how ski resorts balance tourism demands with environmental concerns and service quality.
