Michael Fulton
Why North American Ski Resorts Don't Invest in Lifts Like Europe Does
In the 2025/26 season, the four core Alpine nations spent $1.09 billion on new lift infrastructure. North America managed $317 million. That's a 3.4x gap - and it has nothing to do with snow quality or resort size. After building a database of 226 new lift installations across 32 countries and a full financial comparative report, the answer comes down to ownership structures, regulatory constraints, and 150 years of European mountain history that North America simply doesn't have.
Europe
North America
France
Switzerland
Austria
Italy
