TL;DR
Switzerland logged 25.7 million ski days last winter, only 2.3% off the record, in a season that ranked sixth-warmest since records began. Revenue hit CHF 895.8 million, second only to 2024/25. Zermatt led on visits and takings, foreign guests hit a ten-year high, and 12 resorts never opened at all. Snowmaking, late storms and high altitude carried the numbers. Anything sitting at 1,000-1,200 m had a far rougher time.
Swiss lift operators closed the 2025/26 winter with the second-highest transport revenue ever recorded, in one of the warmest seasons on the books
According to the final season report from Seilbahnen Schweiz, the national cableway association, Swiss ski areas registered 25.7 million ski days. That is 2.3 percent below the record winter of 2024/25 and 9.7 percent above the five-year average. Passenger transport revenue came to CHF 895.8 million, only 0.7 percent less than the previous winter. A ski day here means one person using the lifts on one day.
Revenue fell by less than visits
Because takings slipped by a smaller margin than ski days, the average revenue per ski day rose by 1.6 percent. That figure covers every kind of ticket, so it takes in season passes, subscriptions, discounted fares and free entries as well as standard day tickets.
